TMC Media SARL
Posted by Bart on March 20, 2011
TMC Media SARL started in February 2005 in Paris. Or Nanterre, exactly, for those who know their way around Paris and its suburbs. TMC Media is an Online Advertising Agency specialized in Performance Marketing and Affiliate Marketing, which means a business model where the publisher (website) only makes money when delivering results: If the website visitors or the website members (for a newsletter) buy a product, request a brochure, register to a service, etc. the website owner gets a commission. If nothing happens, he gets nothing.
As a matter of fact TMC Media has specialized in Market Research campaigns and works or has worked with the biggest Market Research companies, such as IPSOS or Nielsen, but also with smaller players and pure players (online actors) like ToLuna for instance.
TMC Media‘s mission is to help these companies to build or renew their online panel: We find new members for them so that their panel be always updated and completed with new members and be ready for their client’s surveys.
TMC Media’s know how is to work with a selected number of clients only but to work with them in all the countries where they are active. A company like Ipsos for instance is active in most countries around the world. Ipsos has potential needs everywhere. Some agencies or affiliate network will be able to serve such a client but with different contacts for different countries. TMC is able to allocate one contact person to a client for almost all the countries they want to work in. We are now covering more than 30 countries.
Our job is to find the publishers (websites) and to convince them to promote our clients campaigns, at the price offered by our clients. Publishers may be Spanish, Polish, Brazilian or Chinese, the job is the same and the language we use to communicate is always English.
TMC Media is able to manage other clients and campaigns than Market Research: All clients who use Performance Marketing or Affiliate Marketing (e-commerce, games, portals, etc.). However Market Research companies are the ideal type of clients, because they are permanently looking for new members and to start new countries. Margin are small but volumes are huge. Nowadays TMC’s focus is not to find new clients but to find always more publishers in always more countries for its current customers.
TMC Media never had neither employees, nor offices. TMC Media was a company with only a Managing Director. As of 2007, TMC Media has been helped by its sister company, TMC Asia, based in Bangkok, to develop the business and find more publishers and partners. TMC Asia has employees and an office in Central Bangkok. TMC Asia has progressively taken over TMC Media’s business and TMC Media has become useless and not cost efficient.
TMC Media has been closed down in October 2010 and TMC Asia has followed up on all the business activities.
More about TMC Asia in a next post.