Posted by Bart on November 23, 2010
What is iAd?
iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. Announced on April 8, 2010, iAd is part of Apple’s iOS 4, originally slated for release on June 21, 2010, the actual date change to July 1, 2010 was announced at Apple’s June 7, 2010 keynote, with an iPad version appearing in the fall. Hosted and sold by Apple, the iAd platform is expected to compete with Google’s AdMob mobile advertising service.
Similar to AdMob, iAd will facilitate integrating advertisements into applications sold on the iOS App Store. If the user taps on an iAd banner, a full-screen advertisement will appear within the application, unlike other ads that send the user into the Safari web browser. Ads are promised to be more interactive than on other advertising services, and users will able to close them at any time, returning to where they left their app. Apple CEO Steve Jobs has indicated that Apple will retain 40% of the ad revenue, in line with what he called “industry standard”, with the other 60% going to the developers. iAd is expected to benefit free applications as well.
And what is AdMob?
AdMob is a mobile advertising company founded by Omar Hamoui. It was incorporated in 2006 and is based in San Mateo, California. In November 2009 it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010. Apple Inc. had also expressed interest in purchasing the company the very same year, but they were out-bid by Google, and have since introduced their own iAd advertising platform. Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising solutions for many mobile platforms, including Android, iOS, webOS, Flash Lite, and all standard mobile web browsers.
AdMob is one of the world’s largest mobile advertising platforms and claims to serve more than 7.1 billion mobile banner and text ads per month across mobile Web sites and handset applications.
The Mobile Advertising business will be a big fight: iAd versus AdMob, iOS versus Android, Apple versus Google.
I bet on Google to win the Advertising battle, but let’s wait and see.
More about Apple iAd here. More about Google AdMob here.
Posted by Bart on October 29, 2010
For the very first time in France, Médiamétrie is publishing audience ratings for sites, portals and applications viewed via mobile Internet technology. The measurement provides a comprehensive overview of web browsing on mobile telephones, enhanced by detailed information on mobile web user profiles.
Here is the list of the 20 most visited websites by Mobile Internet Users in the third quarter of 2010:
Click for a larger image
More info on the Mediametrie website.
Posted by Bart on October 28, 2010
(From BusinessWire)
At Adobe MAX, Adobe’s worldwide developer conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced it is collaborating with six leading digital advertising companies to define two new full screen ad formats for smart phones that support Adobe® Flash® Player 10.1 software and/or HTML5. As mobile advertising becomes an increasingly important medium to drive brand awareness and purchase intent, the new formats will give agencies the ability to retain control over creative design and development, while providing technical requirements to help ensure a consistent and interactive user experience.
The collaboration includes Adobe, EyeWonder, a Limelight Networks business, Greystripe, Medialets, MediaMind, PointRoll and Sprout. The companies will work to promote the ad formats across the online ad ecosystem, including agencies and trade associations, such as the Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA).
By using a common format, agencies and publishers can increase efficiency in ad creation, trafficking, delivery and reporting. In addition, since ads authored in Adobe Flash Professional can be delivered to devices that support Flash Player 10.1 or converted for HTML5 using various automated technologies, existing production workflows are preserved, decreasing the time between ad concept and delivery. The current formats are designed to provide reach across major mobile platforms and will eventually expand to tablets and other new device classes. The new ad formats are:
- FS-microsite: Rather than expanding to a static image in a full screen banner, this ad format requires interactive product details and/or lead capture be built into the full screen expansion. It lets users stay in context and not be taken to a Web-browser, delivering more information in a rich, interactive experience, which helps drive brand recognition and awareness.
- FS-video: This ad format delivers re-purposed broadcast ads or other high-quality video advertising to the end user, optimizing bandwidth and allowing agencies and publishers to re-use broadcast advertising assets for mobile.
For more details, please go to: advertising.adobe.com
