Glossary
- Ad Impression
An Ad Impression is similar to a Page Impression. See Blog Article.
- Ad Server
An ad server is a computer server, specifically a web server, that stores advertisements used in online marketing and delivers them to website visitors. See Blog Article.
- Advertiser
Individual or Company that wants to promote a product or a service.
- Affiliate
Website running an Affiliate Program. Also known as Publisher.
- Affiliate Marketing
See Blog Article.
- Affiliate Network
See Blog Article.
- Branding
Type of advertising that aims at creating a brand, increasing notoriety.
- Business Model
Compensation methods refers to the way advertisers compensate (pay) the publishers for advertising on their websites. Compensation methods are also called Remuneration, Pricing Model or Business Model. See Blog Article.
- Click
A click is the action of a computer user moving a mouse’s cursor to a certain location on a screen and then pressing one of the mouse’s buttons (usually the left one). A click will cause an event such as opening a folder, loading a new web page, downloading a file, etc.
A double-click is when the mouse’s button is quickly pressed twice. It usually causes a different event from the single-click.
- Cookie
A cookie, also known as a web cookie, browser cookie, and HTTP cookie, is a piece of text stored by a user’s web browser. A cookie can be used for authentication, storing site preferences, shopping cart contents, the identifier for a server-based session, or anything else that can be accomplished through storing text data. See Wikipedia for more details.
- Co-registration (Co-reg)
Co-registration (Co-reg) is a form of online lead generation where a publisher collects email addresses and other information for other websites/advertisers: Every time an Internet user opens an account, places an order or subscribes to a newsletter, the publisher asks for information through a registration form. Co-reg partners will put a tick box on this form to be able to collect the Internet user information as well. This tick box will present an offer to subscribe to, like a newsletter or a promotion. Every time an Internet user ticks this box, the co-reg partner will collect his information. The co-reg partner is charged for the numbers of user information he collects.
- Cost Per Acquisition
See CPA.
- Cost Per Action
See CPA.
- Cost Per Click
See CPC.
- Cost Per Duration
Cost Per Duration appeared at the very beginning of Online Advertising. At that time, it was not possible to count impressions, clicks and visitors. Therefore people had to agree on a cost per duration: cost per month or cost per week. Like a rent. See Blog Article.
- Cost Per Impression
See CPM.
- Cost Per Lead
See CPL.
- Cost Per Mille
See CPM.
- Cost Per Sale
Cost Per Sale (CPS) is a Cost Per Action online advertising pricing model where the actual action is a sale. A publisher promoting the product or service of an advertiser via ad banners or email marketing to its members will only get paid for each sale he generates. See Blog article.
- Cost Per Thousand
See CPM.
- CPA
Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. See Blog Article.
- CPC
Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement which directs one visitor to the advertiser’s website. See Blog Article.
- CPL
Cost Per Lead or CPL is an online advertising pricing model, where the advertiser pays for an explicit sign-up from an interested consumer interested in the advertiser offer. See Blog Article.
- CPM
Cost Per Mille, Cost Per Thousand or Cost Per Impression. This means that for instance if a publisher asks for a US$ 10.00 CPM, the advertiser will pay US$ 10.00 for 1,000 impressions, or US$ 10.00 for 1,000 appearances of its ad on the publisher’s web page. See Blog Article.
- CPS
see Cost Per Sale.
- Display Advertising
Online Advertising using banners and buttons on display on websites. Usually, Display Advertising is used for branding and paid on a Cost Per Impression basis.
- Double Opt-in
See Opt-in.
- E-Mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. See Blog Article.
- Frequency Capping
Frequency capping means restricting (capping) the amount of times (frequency) a specific visitor to a website is shown a particular advertisement. This restriction is applied to all websites that serve ads from the same advertising network.
- Hyperlink
A hyperlink (or link) is a reference to a document that the reader can directly follow, or that is followed automatically. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks, and is commonly viewed with a computer. A software system for viewing and creating hypertext is a hypertext system, and to create a hyperlink is to hyperlink (or simply to link). A user following hyperlinks is said to navigate or browse the hypertext.
- IAB
See Interactive Advertising Bureau
- Interactive Advertising Bureau (IAB)
The Internet Advertising Bureau (aka IAB) is a global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Full article here.
- Internet
The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope, that are linked by a broad array of electronic and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail.
- Internet Advertising
See Online Advertising.
- IP Address
An Internet Protocol address (IP address) is a numerical label that is assigned to any device participating in a computer network that uses the Internet Protocol for communication between its nodes. See Wikipedia for more details.
- Landing Page
See Blog Article.
- Lead Generation
CPL advertising is also commonly called online lead generation. See CPL.
- Online Advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
- Opt-in
Opt in e-mail is a term used when someone is given the option to receive “bulk” e-mail, that is, e-mail that is sent to many people at the same time. Typically, this is some sort of mailing list, newsletter, or advertising. Obtaining permission before sending e-mail is critical because without it, the e-mail is Unsolicited Bulk Email, better known as spam. See Blog Article.
- Opt-out
See Opt-in.
- Page Impression
In Online Advertising and Internet, a page impression is when someone loads a page. Each time an Internet user loads a page (visits a page) or refresh it, it counts as one impression. If he visits the page again, this is one impression more. For example, I visit the home page of a website, then another page, then the home page again: the home page has been visited twice. These are 2 impressions. See Blog Article.
- Pay Per Click
see PPC.
- Pay Per Impression
See CPM.
- Pay Per Performance
See Blog article.
- Permission Marketing
Permission marketing is a form of marketing for which advertisers obtain permission before advancing to the next step in the purchasing process. For example, they ask permission to send email newsletters to prospective customers. The undesirable opposite of permission marketing is interruption marketing, like for instance an advertising on TV that will interrupt the audience to promote a product or service the audience is very probably not interested in. See Blog Article.
- PPC
Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. See Blog Article.
- Pricing Model
AKA Compensation Methods. See Blog Article.
- Publisher
Website with Advertising placements. Refers also to the website’s owner.
- Redirect Link
see Hyperlink.
- SPAM
A SPAM is an unsolicited email that is usually trying to sell you a product or a service you don’t need. See Blog Article.
- Tracking
Action of measuring Internet User activity on the Internet.
- Tracking Link
Dedicated link used to track where an Internet user comes from and where he goes.
- Tracking Pixel
Originally, a tracking pixel was a small (usually 1×1 pixel) transparent GIF or PNG image (or an image of the same color of the background) that was embedded in an HTML page, usually a page on the web or the content of an e-mail. Modern tracking pixel also use the HTML IFrame, style, script, input link, embed, object, and other tags to track usage. Whenever the user opens the page with a graphical browser or e-mail reader, the image or other information is downloaded. This download requires the browser to request the image from the server storing it, allowing the server to take notice of the download. As a result, the organization running the server is informed when the HTML page has been viewed.
- URL
Uniform Resource Locator: A character chain that designs a web address: for instance, http://www.yahoo.com/ is the URL of the Yahoo! website.
- World Wide Web
The World Wide Web, abbreviated as WWW and commonly known as the Web, is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia and navigate between them by using hyperlinks. Using concepts from earlier hypertext systems, English engineer and computer scientist Sir Tim Berners-Lee, now the Director of the World Wide Web Consortium, wrote a proposal in March 1989 for what would eventually become the World Wide Web.