Posted by Bart on March 26, 2011
This is an article by the Google Adsense team giving advices to increase Cost Per Click for the Adsense ads published on your website:
Excerpt:
DOs:
* Enable all of your ad units to show both text and image/rich media ads. By increasing the number of advertisers competing for your ad units, the ad auction will make sure that the highest paying ad will be shown.
* Keep your filter list small so you don’t lower your revenue potential by blocking the highest-paying ads.
WAIT! There is more to read… read on »
Posted by Bart on March 24, 2011
IAB Europe is delighted to announce the engagement of online and traditional media at this year’s Interact www.interactcongress.eu at the prestigious Arts Hotel in Barcelona, 8-9th June.
What is Interact?
Interact is the definitive event for the European online advertising industry. Now in its fifth year, it offers a thought-provoking conference programme with leading industry figures, interactive workshops, exclusive research findings and plenty of networking opportunities. In addition to the conference programme, the MIXX and Research awards are presented on 8th June for creativity in European online advertising and in advertising research on 8th June.
The fifth edition of Interact is entitled Together Forever? Online + traditional media. We will explore the power of advertising when online and traditional media are combined. We will show how online plus other media can win the consumer’s attention, increase engagement levels and build brand loyalty over time. There’ll be case studies from leading brands and their agencies, stimulating panel debates discussing the issues the sector faces, and exclusive research in a programme designed to help marketers really understand how to maximize return on investment by combining online with other media.
WAIT! There is more to read… read on »
Posted by Bart on March 20, 2011
TMC Media SARL started in February 2005 in Paris. Or Nanterre, exactly, for those who know their way around Paris and its suburbs. TMC Media is an Online Advertising Agency specialized in Performance Marketing and Affiliate Marketing, which means a business model where the publisher (website) only makes money when delivering results: If the website visitors or the website members (for a newsletter) buy a product, request a brochure, register to a service, etc. the website owner gets a commission. If nothing happens, he gets nothing.
As a matter of fact TMC Media has specialized in Market Research campaigns and works or has worked with the biggest Market Research companies, such as IPSOS or Nielsen, but also with smaller players and pure players (online actors) like ToLuna for instance.
TMC Media‘s mission is to help these companies to build or renew their online panel: We find new members for them so that their panel be always updated and completed with new members and be ready for their client’s surveys.
TMC Media’s know how is to work with a selected number of clients only but to work with them in all the countries where they are active. A company like Ipsos for instance is active in most countries around the world. Ipsos has potential needs everywhere. Some agencies or affiliate network will be able to serve such a client but with different contacts for different countries. TMC is able to allocate one contact person to a client for almost all the countries they want to work in. We are now covering more than 30 countries.
Our job is to find the publishers (websites) and to convince them to promote our clients campaigns, at the price offered by our clients. Publishers may be Spanish, Polish, Brazilian or Chinese, the job is the same and the language we use to communicate is always English.
TMC Media is able to manage other clients and campaigns than Market Research: All clients who use Performance Marketing or Affiliate Marketing (e-commerce, games, portals, etc.). However Market Research companies are the ideal type of clients, because they are permanently looking for new members and to start new countries. Margin are small but volumes are huge. Nowadays TMC’s focus is not to find new clients but to find always more publishers in always more countries for its current customers.
TMC Media never had neither employees, nor offices. TMC Media was a company with only a Managing Director. As of 2007, TMC Media has been helped by its sister company, TMC Asia, based in Bangkok, to develop the business and find more publishers and partners. TMC Asia has employees and an office in Central Bangkok. TMC Asia has progressively taken over TMC Media’s business and TMC Media has become useless and not cost efficient.
TMC Media has been closed down in October 2010 and TMC Asia has followed up on all the business activities.
More about TMC Asia in a next post.
Posted by Bart on March 12, 2011
SES New York, the industry’s leading search and social marketing conference expo, kicks off March 21st and runs through March 25th. This year, they will be featuring the IAB Local Advertising Forum and Ad Networks & Exchanges Sessions Track.
Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. SES New York will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events and parties.
Find all the online advertising and Internet events here.
Posted by Bart on March 6, 2011
I have updated the Events and Expo page with all known events for 2011. It’s amazing to see how many expos are organized all year long everywhere in the world.
Visiting them all would be like traveling the world on expenses! 
If only…
WAIT! There is more to read… read on »
Posted by Bart on January 5, 2011
En route for Las Vegas, Nevada, where on January 9 to 11 will be held one of the biggest affiliate meetings in the world (don’t hurry, it’s already fully booked!).
This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.
The keynote speaker for Monday, January 10 will be Drew Eric Whitman, internationally renowned advertising trainer who specializes in teaching the psychology behind the response, and the keynote for Tuesday, January 11 will be Brian Solis, Principal of FutureWorks, an award-winning New Media marketing and branding agency in Silicon Valley.
The Affiliate Summit happens twice a year: the West conference (every year in January) is held in Las Vegas, and the East conference (every year in August) in New York.
The Affiliate Summit conference is quite expensive: the cheapest ticket, the Silver Pass, costs US$ 249 (US$ 99 for early birds) and the most expensive one, the Diamond Pass, US$ 2,249! (US$ 1,879 for rich early birds). But it’s known to be a very popular conference and everyone who counts in Affiliate Marketing (except me! 
) will be there.
See you maybe in New York in August!
Affiliate Summit West Conference 2011
January 9-11, 2011
Wynn, Las Vegas, Nevada, USA.
Find all the online advertising and Internet events here.
Posted by Bart on December 22, 2010
A milestone for advertising on the internet (source: eMarketer)
2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates.
Total newspaper spending, including advertising in print and online editions, will fall to $25.7 billion in 2010, a decline of 6.6%. Spending on print newspapers alone will fall more steeply to $22.8 billion. Meanwhile, a rise of 13.9% will push US online ad spending up to $25.8 billion by year’s end.
The spending gap will widen significantly next year, as total newspaper spending falls again to $24.6 billion (including $21.4 billion for print) and online climbs to $28.5 billion.
“It’s something we’ve seen coming for a long time, but this is a tipping point,” Geoff Ramsey, CEO of eMarketer, told The Wall Street Journal.
Despite a drop in the dollar amount of online newspaper spending during the recession, online has been accounting for a growing portion of all newspaper ads as print spending declines even more sharply. In 2010, online makes up about 11.7% of all US newspaper ad spending, a proportion set to rise to 13% next year.
Ad spending on newspapers is expected to continue its decline. eMarketer estimates that print newspaper spending has already been cut in half since 2006, and online has done relatively little to make up the difference. By contrast, total US online ad spending will continue double-digit growth through 2014, when it will surpass $40 billion.
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Filed Under: News
Posted by Bart on December 15, 2010
Text email is the standard email as you know it. The one you create when you write to your mother, your friends or your business contacts. It’s by definition an email containing only text.
HTML email is the use of a subset of HTML (often ill-defined) to provide formatting and semantic markup capabilities in email that are not available with plain text.
HTML email allows the sender to properly express quotations (as in inline replying), headings, bulleted lists, emphasized text, subscripts and superscripts, and other visual and typographic cues to improve the readability and aesthetics of the message, as well as semantic information encoded within the message, such as the original author and Message-ID of a quote. Long URLs can be linked to without being broken into multiple pieces, and text is wrapped to fit the width of the user agent’s viewport, instead of uniformly breaking each line at 78 characters.
It allows in-line inclusion of tables, as well as diagrams or images, which are otherwise difficult to convey.
Since its conception, a number of people have vocally opposed all HTML email, for a variety of reasons, the 2 major ones being that:
- HTML email may contain viruses: HTML emails contain commands that will be executed by the email client and that may contain viruses.
- Some email clients are not able to read HTML emails: the email received can not be read.
Therefore for email marketing it was always recommended to send both HTML and Text email depending on the preferences of the person who receives it (on the registration form of a Newsletter, people usually have the choice to receive HTML emails or Text emails).
However nowadays all email clients are able to read HTML emails, and Anti-Virus are powerful enough to isolate messages containing a virus.
It’s not as important as it used to be to send Text Emails. Moreover, the email clients have a default feature “deactivate images” that allows the user to read HTML emails as Text emails.
Text emails are slowly disappearing and HTML emails becoming the norm.
More about Online Advertising? Visit the Training page!
Posted by Bart on December 13, 2010
Opt in e-mail is a term used when someone is given the option to receive “bulk” e-mail, that is, e-mail that is sent to many people at the same time. Typically, this is some sort of mailing list, newsletter, or advertising. Obtaining permission before sending e-mail is critical because without it, the e-mail is Unsolicited Bulk Email, better known as spam.
Nowadays in some countries (USA, Western Europe, etc.) it’s illegal to send e-mails to private e-mail addresses without getting a prior consent from the e-mail owner.
There are different common forms of opt-in e-mail:
Single opt-in or Unconfirmed opt-in
A new subscriber first gives his or her address to the list software (for instance, on a Web page), but no steps are taken to make sure that this address actually belongs to the person. This can cause e-mail from the mailing list to be considered spam because simple typos of the email address can cause the email to be sent to someone else. Malicious subscriptions are also possible, as are subscriptions that are due to spammers forging email addresses that are sent to the e-mail address used to subscribe to the mailing list.
Double opt-in or Confirmed opt-in (COI)
A new subscriber asks to be subscribed to the mailing list, but unlike unconfirmed opt-in, a confirmation e-mail is sent to verify it was really them. Many believe the person must not be added to the mailing list unless an explicit step is taken, such as clicking a special web link or sending back a reply e-mail. This ensures that no person can subscribe someone else out of malice or error. Mail system administrators and non-spam mailing list operators refer to this as confirmed subscription or closed-loop opt-in.
The term double opt-in was coined by marketers in the late 90s to differentiate it from what they call single opt-in, where a new subscriber to an e-mail list gets a confirmation e-mail telling them they will begin to receive e-mails if they take no action. This is compared to double opt-in where the new subscriber must respond to the confirmation e-mail to be added to the list.
Opt-out
Instead of giving people the option to be put in the list, they are automatically put in and have the option to be taken out. Opt-out is also an option that all e-mails and e-mails should offer. It means that people can decide to cancel their opt-in choice by opting out.
More about Online Advertising? Visit the Training page!
Posted by Bart on December 8, 2010
AffCon 2010 is the Affiliate Marketing Conference where Affiliates attend for FREE!
However for Affiliate Networks, Merchants, Agencies, etc. it is not Free:
US $ 650 if you buy in advance and up to US $ 1,095 if you buy on site.
AffCon 2010 starts today in Miami.
AffCon 2010 Miami
The Fairmont – Turnberry Isle Resort & Club
December 8th to 10th, 2010, Miami, Florida, USA
