Posted by Bart on October 31, 2010
This question raised from the recent Google campaign to promote Display Ads that I mentioned here.
On “Le Journal Du Net“, RAPHAEL ZIER, Group Development Director at Netbooster, offers an explanation:
While Google makes the vast majority of its revenue with Search Marketing, it’s surprising to see them promoting Display Ads in English and different foreign languages on the Internet, in Print Magazines and on Billboards.
Well, it was about time! Google has neglected for too long a huge part of the Online Advertising business which even promises a bigger potential than Search advertising on the long run.
That’s what Google is understanding now: by estimating the Display Ads business at USD 50 billion in 2015, when it’s “only” USD 20 billion today, they reckon a very important growth potential.
Read the full article (in French) on Le Journal Du Net.
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Filed Under: News
Posted by Bart on October 30, 2010
The Interactive Advertising Bureau (aka IAB) is a global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing.
On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.
Founded in the United States in 1996, the IAB US (Interactive Advertising Bureau, Inc.) is headquartered in New York City with a Public Policy office in Washington, D.C. It is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States.
Following the US, other IAB have opened across the world. They are independently organized and operated and are neither owned, controlled or operated by the Interactive Advertising Bureau, Inc. and all trademarks and names are used under license.
IAB international offices include UK, France, Germany, Italy, etc. For the complete list, visit the International IAB webpage.
One of the most famous IAB action is to have created a standard for online advertising ads, so that advertisers, agencies and websites be able to work on similar sizes of banners and other creative tools. This is known as the IAB Ad Unit Guidelines, but we will cover it in a next article.