Training

INTRODUCTION TO ONLINE ADVERTISING
(Online Advertising Lessons)

- Online Advertising: Definition

- Internet and the World Wide Web: Is that the same?

- Understanding Hyperlinks

- Banner Ad

- Banner Ad Components: anchor (source) and link (redirection)

- Tracking

- The Interactive Advertising Bureau (IAB)

- Banner Sizes: the IAB Ad Unit Guidelines

- Ad Impression

- What is a click?

- Ad Server

- Compensation methods

- Cost Per Duration

- Cost Per Impression (CPM)

- Pay Per Performance Models

- Pay Per Click (PPC), Cost Per Click (CPC)

- Frequency Capping

- Cost Per Lead (CPL) and Cost Per Action (CPA)

- Cost Per Sales (CPS)

- Other Performance Payment Methods

- Text Links

- E-mail Marketing

- SPAM

- Permission Marketing

- Opt-in, Double Opt-in and Opt-out

- HTML Email and Text Email

- Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

- Keyword Buying

- Affiliate Marketing

- How Affiliate Marketing works – A Step by Step Visual

- Affiliate Networks

- Landing Page

- “Landing Page” Per Per Click campaign

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